Why the metaverse didn’t become retail’s next big thing Despite predictions it would be a game changer, the metaverse has so far proven to be a niche retail channel. E.l.f. Beauty launches new makeup game on RobloxA beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming platform also favored by young adult consumers. The Pillsbury Doughboy celebrates his 60th birthday – in the metaverse The legendary Pillsbury Doughboy mascot got some Hollywood help with a direct-to-consumer immersive metaverse promotion. LensCrafters rolls out new Roblox experience for virtual ‘tycoons’ LensCrafters is building on its presence on the popular Roblox immersive gaming platform. McDonald’s promotes limited-edition meal deal with 'virtual universe' McDonald's is bringing McDonaldland back — but this time it's in the digital universe. Subway ‘Happy Gilmore 2’ promo includes immersive mobile experience Subway is including digital and metaverse features in its promotional partnership with Netflix and the sequel to a popular Adam Sandler comedy. Chipotle celebrating Cinco de Mayo with Roblox game Chipotle Mexican Grill is adding a new experience to an existing Roblox promotion in observance of a major Mexican holiday. How to meet your customers where they are – virtually Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints. Walmart extends metaverse gaming efforts to Minecraft, Discord Walmart’s newest metaverse promotion integrates with the Minecraft virtual gaming environment and Discord gaming-themed chat platform. Walmart releases 'Walmart Unlimited' shoppable gamified miniseries Walmart continues integrating real-world product purchases with metaverse and gaming environments. 1 2 3 4 5 Next Last
