Omnichannel

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Footwear retailer DSW Inc. fell short on earnings in its first quarter, even as it topped sales estimates.   Net income fell to $23 million, or 28 cents per share, below analyst expectations, from $30.0 million, or 36 cents a share, in the year-ago period. The company incurred pre-tax charges of $4.1 million, related to its acquisition of Ebuys, restructuring costs and foreign exchange loss assumed in the process of pre-funding the upcoming Town Shoes acquisition.   

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

Walmart will be making big changes to a lot of stores this year, according to a report from MLive.com. Among the roughly 400-640 stores that will get a remodel this year are 12 Michigan locations, the report said.

MLive notes that among the changes coming to stores undergoing a remodel will be a lounge-like area for in-store pickup, the locations of which will move to the front of the store, more fresh and organic offerings, wider aisles and changed sightlines. Three markets in Michigan also will see the piloting of online grocery ordering for in-store pickup, the report said.

A home improvement chain is helping shoppers better envision how to design and build their homes.   Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.  

There is a good chance that the shopping center as its exists today will look completely different 10 years from now.   

Someone forgot to tell Bluemercury about the slowdown in physical retail.    The beauty retailer, which was purchased by Macy’s in 2015, plans to open some 40 stores in 2017, according to a report by the Chicago Tribune, including six in Chicago. Currently, it has nearly 200 locations nationwide.   

Lolli & Pops has entered into a partnership to grow its store portfolio.

The retailer, which specializes in high-end sweets and confectionary treats, is teaming up with retail real estate company GGP Inc. to open 30 new locations.