In 2020’s first quarter, Sephora threatened to close the 600 shops it operates inside J.C. Penney stores before coming to an agreement to keep them open.
Macy’s sounded a confident note in its preliminary sales and earnings results for the first quarter as COVID-19 restrictions loosen and customers start to return to its stores.
COVID-19 has forced many U.S. consumers to alter their shopping preferences. Consumers are now finding themselves shopping with what is available versus what is preferred.
