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Express puts entire product line on its Facebook page
New York City -- Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends. All inventory and pricing is consistent with web and mobile sites and updated seamlessly in real time. The page provides a new product zoom technology, secure check out and was developed internally by Express' e-commerce operations team lead by Jim Wright, senior VP CRM and e-commerce.
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Retailers mobilize their efforts
WASHINGTON -- Mobile and social initiatives are becoming increasingly important to retailers. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year. “