-
Hot Topic, Santa Monica, Calif.
Hot Topic has always strived to reflect the tastes, interests and attitudes of its customers and the newest evolution of its prototype is no exception. The store, in Santa Monica, Calif., and designed in collaboration with JGA, Southfield, Mich., is sleek and transparent. It mirrors the world of Hot Topic’s tech-savvy customers by seamlessly blending social and technological components into the shopping experience. The end result is a highly interactive environment; from access to online music-listening to stations where shoppers can co-create their own designs for t-shirts.
-
Study: 50% of Americans use mobile device to assist with shopping
Chicago -- Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.
The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: deliver valuable mobile experiences or risk losing customers.