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Cabela's names head marketer


SIDNEY, Neb. — Cabela’s Inc. announced that Scott Williams will be joining the company as EVP and chief marketing and e-commerce officer, reporting to Tommy Millner, chief executive officer.

Previously, Williams served as president of Fanatics Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles, which he joined in 2010. While at Fanatics, Williams led business and financial results with specific emphasis on marketing, IT, business development and manufacturing.

Before joining Fanatics Inc., Williams was a corporate VP Wal-Mart Stores from 2006 to 2010. While at Wal-Mart, Williams served as the general manager of and had full responsibility for this business unit, including profitability, merchandising, margins and call center, distribution and returns operations.

Before joining Wal-Mart, Williams spent 10 years with OfficeMax Inc. While at OfficeMax, Williams held a series of key leadership positions, including SVP OfficeMax direct business segment and SVP marketing.

“In June, we announced plans to hire a new EVP and chief marketing and e-commerce officer,” said Tommy Millner, Cabela’s CEO. “Today I am pleased to welcome Scott to our executive team. Having previously run the business unit of Wal-Mart and OfficeMax’s direct business segment, Scott brings a great deal of e-commerce experience to Cabela’s. I look forward to his valuable contributions to our marketing and e-commerce operations and am excited about leveraging his e-commerce expertise.”

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