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RECON 2012: An interview with Buxton
As part of Chain Store Age’s lead-up coverage to RECon 2012, to be held May 20-23 in Las Vegas, we talked with customer analytics firm Buxton’s Charles Wetzel about what his expectations are for the big real estate show. Visit Buxton’s booth 701 in the North Hall Marketplace area of RECon.
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Walmart throws weight into home improvement
The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.
The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."
