Omnichannel

As we head into November, I find myself inundated with holiday surveys, with experts weighing in on everything from the busiest shopping days of the season to the impact of smartphones. To be honest, all of the data seem to blend together after a while, leaving me dizzy with projections and predictions.

One of the biggest problems for retailers is ensuring they have the right sizes and styles available in the correct stores. Retailers that have trouble planning localized assortments are at an additional disadvantage.

Town Shoes knows this challenge firsthand. The 60-year-old company relied on spreadsheets to create assortments, making targeted or clustered store assortments nearly impossible.

By Mark Putnam

Perhaps no time of year epitomizes the evolving trend of the integrated consumer buying experience more than the holiday season. Buyers are quickly realizing that rather than spending hundreds on gifts destined to be quietly returned come January 2013, the most efficient use of their money centers on gift cards and other prepaid methods that offer the recipients flexibility and choice. 

Eager to make more effective business decisions, many retailers are reevaluating their business intelligence strategies. With a renewed focus on breaking down enterprise-wide silos, retailers are making a move to the next generation of BI, which includes giving line and store managers access to predictive analytics tools and multifunctional views of data.

Making better business decisions requires retailers to break down silos between company divisions, and deliver scalable predictive tools that allow managers enterprise-wide to sift through mission-critical information.

Chain Store Age talked with Andrea Morgan-Vandome, VP retail strategy and solution marketing, Oracle Retail, about the importance of business intelligence (BI).

What is the biggest change today related to retail analytics and BI? 

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

By Michael Dart, Todd Hooper and Jay Agarwal

Although it isn’t as sexy as luxury or as dramatic as discount, the space somewhere in between is heating up.

In fact, recent deal activity suggests that retailers that cater to both low- and high-income segments — those serving “the middle” — have tremendous potential.

With approximately 95% of retail purchases still occurring in physical stores (according to the National Retail Federation), it has never been more important to find new ways to engage, and connect with, in-store shoppers. For The Finish Line, mobile point-of-sale was a critical component in its drive to enhance the customer’s shopping experience.