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Omnichannel

  • TPN adds Shamberg to team

    Retail marketing agency, TPN, part of the Diversified Agency Services division of Omnicom, named Scott Shamberg SVP of growth and emerging commerce.

    TPN said the addition of Shamberg would help the firm stay ahead of the curve as the retail and commerce landscape continues to evolve.

  • Is Less More For Big-Box Retailers?

    By Jonathan Lapat and Jason Baker, [email protected], [email protected]

  • Study: Brands and retailers have most followed pages on social media

    New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

    The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

  • Shoppers get e-satisfaction from luxury retailers

    ANN ARBOR, Mich. — Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

  • What I learned at NRF

    By Mike Troy

    Mobile, social, solution, cloud, big data, SaaS, optimize and engage. It was impossible to have a conversation at the National Retail Federation convention in New York without hearing these words — a lot.

  • OfficeMax to help businesses stake their domain

    NAPERVILLE, Ill. — OfficeMax is joining forces with Go Daddy, a leading Web hosting and domain name provider.

    OfficeMax's exclusive bundles of Go Daddy website services will allow businesses to register their domain names, create professional websites and maximize their business visibility on Internet search engines. There are no monthly service fees. One-year service bundles range from simple domain and website authentication to hosting an online store.

  • OfficeMax forms partnership with Go Daddy

    Naperville, Ill. — OfficeMax is joining forces with Go Daddy, a leading web-hosting and domain name provider.

    OfficeMax's exclusive bundles of Go Daddy website services will allow businesses to register their domain names, create professional websites and maximize their business visibility on Internet search engines. There are no monthly service fees. One-year service bundles range from simple domain and website authentication to hosting an online store.

  • Specialty retail jeweler scores 24K win with digital makeover

    ARMONK, N.Y. and AKRON — Signet Jewelers teamed up with IBM to give its national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry, a digital makeover.

    The digital marketing redesign has transformed the multichannel experience for Kay and Jared customers, according to Signet, and resulted in consistent sales growth, including a year-over-year increase of 49% in online sales, as reported in the company's recently announced holiday sales for fiscal 2013.

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