Omnichannel

By Niclas Qvist, Pricer

Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.

“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

FRAMINGHAM, Mass. — The TJX Companies' shareholders elected Dawn Lepore to its board of directors at the company’s annual meeting. Lepore joins 10 ongoing directors who were re-elected at the meeting.

Bradenton, Fla. -- Beall’s Inc. has replaced legacy point-of-sale software and hardware at 450 Beall’s Outlet and Burke’s Outlet stores with the latest version of  SAP’s POS application (POS 2.3 system).

New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

“We are connectors,” Cindy L. Hicks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”

New York -- Amazon.com confirmed it is testing its online grocery delivery service in Los Angeles.

The online retail giant has been testing the service called Amazonfresh, in Seattle for several years. It confirmed Monday that it is now offering the service in Los Angeles, also on a trial basis. Reuters recently reported that the online retail giant will next target the San Francisco area.

By Lee Cote, [email protected]