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New VP of e-commerce for Shoe Carnival


EVANSVILLE, Ind. — Shoe Carnival has appointed Kent Zimmerman as VP of e-commerce. Zimmerman will oversee the company’s e-commerce and omnichannel strategies.

“We believe Shoe Carnival has a tremendous opportunity to grow our e-commerce and overall omnichannel presence in the family footwear industry and we are extremely excited to welcome Kent to the Shoe Carnival team,” said president and CEO Cliff Sifford. “We look forward to Kent’s future contributions and we believe his extensive experience and proven track record of building successful, direct-to-consumer businesses from the ground up will help to drive our emerging online growth, improve Shoe Carnival’s omnichannel customer experience, and enhance sales and profitability long term.”

Zimmerman joins Shoe Carnival with more than 15 years of experience in the e-commerce industry, having launched and managed highly successful direct-to-consumer organizations in the footwear, retail and manufacturing industries. Most recently, he worked for Optaros, a global systems integration and solutions provider, which develops and builds solutions designed to accelerate growth for leading corporations including Wal-Mart, Best Buy and Macy’s.

Zimmerman also worked the Finish Line from 2000 to 2007, helping the company build and grow its direct-to-consumer business. He also led design and development efforts of the company's omnichannel inventory systems. Throughout his career, he has helped leading consumer companies on multiple facets of their e-commerce businesses, including development of personalization strategies, driving operational best practices and site conversion optimization.

“I am very pleased to join Shoe Carnival, as this new role enables me to leverage my direct-to-consumer background to help accelerate sales of their broad assortment of moderately priced footwear for the entire family across multichannels as the company continues to further expand their retail locations in new and existing markets in the U.S. and Puerto Rico,” said Zimmerman.

Shoe Carnival is a family footwear retailer, which offers a broad assortment of value-priced dress, casual and athletic footwear for men, women and children with an emphasis on national and regional name brands. It operates 363 stores in 32 states and Puerto Rico, as well as via its e-commerce site.

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