Toys’R’Us gets jump on holiday season

WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing.

As part of this expansion, the company will match online pricing from Walmart.com, Target.com, BestBuy.com, Sears.com, Kmart.com, buybuyBaby.com, Meijer.com, FredMeyer.com, diapers.com, BabyDepot.com and Amazon.com (excluding Amazon Marketplace) on in-store purchases of identical items.

The company will also continue to match Toysrus.com and Babiesrus.com pricing in its stores, except in the instance of online-only prices.

"We know that Toys"R"Us is the preferred destination for parents when it comes to making their children's holiday wishes come true, so we want to take away any concerns our customers might have about maximizing their budgets," said Richard Barry, EVP, chief merchandising officer, Toys"R"Us, Inc. "With online shopping growing rapidly, the addition of online competitors to our already strong price match guarantee enables consumers to take advantage of our vast assortment of toys and juvenile products, while being assured they are getting the best price."

Price match is given at the time of checkout. Customers also have the opportunity to receive a price adjustment retroactively at an "R"Us store if a purchased item is advertised at a lower price at a local competitor within seven days of their original purchase, as long as they have a valid receipt. The difference will be returned to the customer in the same form of payment in which the original purchase was made.

Prices are matched after deducting any Toys"R"Us coupons and all other offers from the price. In addition, shipping charges are calculated and factored into the cost of a competitor's online price before a price match is completed.

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