Omnichannel

By Scott Welty, [email protected]

The retail industry is in the midst of a massive transformation driven by consumers’ adoption of digital technologies. By 2020, the retail landscape will have fundamentally changed how every retailer will go to market. No segment of retail will be more impacted than the brick-and-mortar store.

Here are seven trends that brick-and-mortar retailers should consider to build a winning strategy:

The world’s largest digital coupon marketplace, RetailMeNot.com, has introduced new functionality and platform integration capabilities to its popular service with the launch of version 3.0 of its iOS and Android coupons app.

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

When it comes to buying online, customers have more choice than ever. The crowded space means that shoppers are being offered countless new ways to buy and utilizing new technology to make their purchases. More important, customers are altering how they shop and taking a closer look at who they’re buying from. Shopping experiences are less a cold cash transaction and more of a way to participate in an ethos or at the very least, to support a company that understands exactly what and how you like to purchase your items.

The first OfficeMax Business Solutions Center arrived in Chicago on Wednesday following the small format store’s introduction earlier this year in Milwaukee.

Naperville, Ill. -- OfficeMax Inc. announced the opening of its first Chicago-area Business Solutions Center format, with a 3,900-sq.-ft. location in the Streeterville neighborhood.

Bayer Properties has announced that it will develop a third member of its signature Summit property brand: The Summit Lexington, a mixed-use shopping destination located in the Lexington, Kentucky’s retail hub. An outdoor fashion center, The Summit Lexington will offer specialty retail, restaurants and residences.

Seattle – Amazon.com has introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell physical and digital items from Amazon.com within their apps and games. Developers and members of the Amazon Associates program (the API is technically an extension of the program) can now sell a single item from within an app or game, showcase a category of goods, or bundle the purchase of physical goods with the purchase of digital goods.