Omnichannel

Delran, N.J. -- More than 20 Sears Home Appliance Showroom and Sears Appliance & Hardware stores in New Jersey, Pennsylvania and Delaware have unveiled kitchen remodeling services from Kitchen Tune-Up, a national kitchen and bath remodeling franchise.

The stores feature an interactive Kitchen Tune-Up kiosk, where customers can learn about options to update their kitchens, view cabinet door samples and use an iPad to see project ideas and book appointments.

Chico, Calif. – Online home improvement retailer Build.com is using Adobe Marketing Cloud as the cornerstone of its digital marketing strategies, diving deeper into visitor data to better understand what they are looking for, how they navigate online, where they are coming from, and what drives purchase decisions.

Amsterdam, Netherlands – Staples Europe has launched a new Staples.es website aimed at helping small businesses locate and purchase products.

The site has a new look and feel and offers many new features to improve the overall shopping experience including personalized shopping with product recommendations based on customer preferences, an updated search engine and filtering tools, streamlined reordering for frequently used products, and quick checkout with a mini-cart that designed to ease inserting coupons, saving addresses and reviewing orders.

Arlington, Va. — Forest City has acquired Macy’s Furniture Store building at the Ballston Common Mall from Macy’s. Forest City, the owner, developer and manager of the mall, plans to redevelop the property and add mixed uses including residential and office. The Home Store, which is connected to the mall on three levels, is the first step in the redevelopment.

Redwood Shores, Calif. – Cross-channel experiences are vital to customer experience. Recent customer experience studies of retail executives — by Oracle Corp. and Tata Consultancy Services — show that to 50% and 47% of respondents, respectively, cross-channel experiences are vital to providing overall customer experience.

By Jeff Wakefield, Verifone

Mobility. It is such a broad concept, meaning different things to merchants and consumers. Mobile acceptance, mobile payments, mobile POS, mobile shopping – each plays a distinct part in the overall mobile experience and each has different risks and rewards.

Within this larger mobile arena, the security of the mobile payment device offers the greatest risk for both merchants and consumers alike.

Atlanta - Shopko has selected Innotrac and Micros as its new e-commerce solution. The Shopko e-commerce site is powered by Micros on the front end with Innotrac's OMS, CRM, fulfillment and business intelligence on the back end.

Framingham, Mass. – T.J. Maxx has quietly relaunched its e-commerce site, eight years after initially attempting to sell products online, without any promotion or official announcement. A Boston Globe article indicates the site went live on Sept. 18.