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The Container Store expands its e-commerce horizons


The Container Store is turning to Borderfree, a leading global e-commerce platform, to help it expand its international e-commerce reach in time for the holiday season.

Previously only accessible to consumers in the U.S. and Canada, the Container Store’s online product offerings are now available to consumers in Australia, India, Mexico, Germany, France, Japan, Switzerland, Russia and the United Kingdom.

“Having the ability to provide our thousands of time- and space-saving solutions to customers around the world has been a dream of ours for many years,” said Melissa Collins, VP of creative and online, the Container Store. “Our biggest priority is to provide customers with an excellent experience whether they are shopping in our stores or online. Working with Borderfree allows us to provide the seamless experience our domestic customers expect to new markets around the world.”

Borderfree’s platform allows retailers to provide an online shopping experience for international consumers that is on par with domestic consumers. In addition to localizing retailers’ websites for international markets, the Borderfree platform addresses customs compliance, fraud and risk management, international payments and parcel fulfillment and returns.

“There is strong demand among international consumers for access to U.S. brands and to compelling products that cannot be found anywhere else,” said Michael DeSimone, CEO, Borderfree. “The Container Store, known for its proprietary organizational solutions and world-class customer experience, fits this mold and we are excited to help smooth the way to meet existing international demand and grow its brand globally.”

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