Omnichannel

Former Walmart executive Dijuana Lewis will be joining Aetna as EVP, responsible for the newly formed Consumer Products and Enterprise Marketing organization.

In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth.

Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.

New York -- Rent the Runway, the popular online retailer specializing in rentals of designer dresses and accessories, has entered into its first brick-and-mortar partnership, opening a 1,400-sq.-ft. showroom in the Henri Bendel Fifth Avenue flagship store in Manhattan.

Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

Washington, D.C. – Many online retailers are starting or have started their holiday preparations early this year. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 74% of online retailers had started preparing for the 2013 holiday season by July of this year, and 51% plan to start their holiday promotions by Halloween.

Fremont, Calif. - ProSent Mobile is unveiling StyleChat, the company’s new visual-chat mobile app for fashion and style. StyleChat enables consumers to come together from anywhere to find fashion items, including online, in-store, or an existing closet, create looks on the digital style board, style collections, and visually chat with friends.  

Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.

Prized customer engagement

Salt Lake City – Overstock.com reported year-over-year gains in net income and revenue during the third quarter of fiscal 2013, which the company partially attributed to growing participation in its Club O paid loyalty program.

Net income increased 31% from $2.7 million to $3.5 million, while revenue grew 18% from $255.4 million to $301.4 million. The growth in net revenue was primarily due to a 16% increase in average order size, from $147 in third quarter 2012 to $170 in third quarter 2013, coupled with a 2% increase in orders.

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.