Aptaris names VP technology

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.



“Bill is a technology strategist who understands the tremendous pressure and deadlines retailers face daily. He creates solutions that deliver efficiency and are keenly focused on making the retail merchandising and marketing process more simplified,” said Tom O’Reilly, CEO of Aptaris. “From optimizing vendor funding, campaign and deal management to building collaboration tools, Bill will be a solid addition to the Aptaris leadership team.”