Omnichannel

Beatrice Lafon was named CEO at specialty retailer Claire’s Stores following the release of fourth quarter results and a steep slide in same store sales.

Fremont, Calif. - StyleChat is a new, recently launched smartphone fashion app. The free app allows users to find the latest fashion trends from anywhere online.

Users can then create unique collections, style looks and mix-and-match pieces with items they already have. Consumers can also try on looks on their selfie, and when ready to buy, purchase with one tap.

Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

Atlanta - Hooters of America LLC has activated Sparkfly to enhance and streamline the capabilities of its new HootClub loyalty program. Through the relationship with Sparkfly, Hooters will gain the ability to redeem digital promotions at any location, regardless of which POS technology is used.

As news surfaced about Netflix increasing its prices to new members (and to existing members in a year or two), Amazon was signing a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming.

Mississauga, Canada - Federal Express Canada Ltd. has reached an agreement with Home Hardware Stores Ltd. that allows individual dealer-owners the ability to house full-service FedEx Authorized ShipCenters within their stores. The FedEx Authorized ShipCenters will be rolled out across Canada in a series of implementation waves throughout the year.

Paris – Lacoste has selected Manhattan Associates' Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company's continued growth. With Manhattan's technology, Lacoste intends to deliver a consistent brand and unified shopping experience to its customers.

Television show host, actress and fashion designer Kelly Osbourne is spotting trends for PetSmart and its new line of creative grooming services, Pet Expressions and joining the specialty retailer’s omnichannel campaign.

The PetSmart salon touts its temporary, pet-safe chalking, stenciling and feathering services to dogs of all shapes and sizes.