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IBM releases customer engagement suite
Armonk, N.Y. – IBM is releasing 'IBM ExperienceOne,' a new integrated portfolio of cloud-based and on premise offerings that help clients deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices. Built on best practices, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.
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Study: ‘Webrooming’ eclipses showrooming
San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.