Omnichannel

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

In her new position, Licursi will oversee the company’s strategic vision and the implementation of its marketing approach. Previously, Licursi has helped national brands create and execute marketing programs, and will bring that to flexreceipts, which uses a software for clients to include promotions and social media links in electronic receipts they send to customers.

Oakley, a wholly owned subsidiary of Luxottica Group, the world’s largest eyewear company, is looking to take its performance-driven, namesake brand to the next level. On the heels of its first global marketing initiative, the company has opened a state-of-the-art flagship on Fifth Avenue in Manhattan.

Every few years, a new term enters the retail IT industry lexicon and takes firm root, even though nobody can provide an actual, definitive meaning.

Retailers employing variety of solutions to reinvent the checkout

The store is generally considered to represent the “last mile” of the retail supply chain. In recent years, retailers have focused on making this final, crucial step as easy and convenient for customers as possible.

Minnetonka, Minn. – Luggage Pros is launching a redesigned e-commerce site whose features include responsive design that allows the site to accurately and consistently size and scale its dimensions to fit the device from which it is being viewed. This enhancement allows Luggage Pros to provide its customers with tailored navigation and comprehensive product information.

Framingham, Mass. – Staples Inc. is launching an omnichannel promotion with pop singer Katy Perry in support of its “Make Roar Happen” campaign that raises money for DonorsChoose.org, a charity that raises funds for classroom projects across the U.S.

Green Dot Corporation has hired Thien Truong as SVP of business development and sales. Truong comes to Green Dot from American Express, where he most recently served as VP of retail and mall channels for the U.S. Payment Options group.

While at American Express, Truong led the expansion of the brand's prepaid solutions, including the nationwide launch of its prepaid card, Serve.

If the retail industry needed a catalyst for change, one that nearly mandates more efficient and sustainable packaging practices, FedEx recently provided the blowtorch to ignite it.