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Omnichannel

  • Calloway’s Nursery names VP marketing

    Fort Worth, Texas -- Calloway’s Nursery has named Alicia Hicks as VP marketing, effective Aug. 5. Hicks formerly served as Calloway's director of retail marketing.

    With her promotion, Hicks will oversee marketing for all aspects of Calloway's Nursery, which includes 17 Calloway's Nursery locations in Dallas/Fort Worth, as well as two Cornelius Nursery locations in Houston. She will develop strategic marketing plans and customer experience initiatives for both Calloway's and Cornelius brands across all retail locations.

  • IBM creates digital marketing tool for visually impaired

    Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.

  • Susser Holdings swings to Q2 profit; plans 17 new stores

    Corpus Christi, Texas – Susser Holdings Corp. reported net income of $12.3 million in the second quarter of fiscal 2014, compared to a net loss of $4.3 million in the same quarter a year earlier. The elimination of a debt refinancing charge helped bring Susser back to profitability.

    Susser plans to open 17 new Stripes convenience stores by the end of the year. The company also is is on track to merge with Dallas-based natural gas and propane company Energy Transfer Partners (ETP) in the third quarter of fiscal 2014.

  • bareMinerals Shade Shop, New York City

    Beauty retailer bareMinerals unveiled its new bareMinerals Shade Shop concept, in Manhattan’s SoHo area. The format puts a different spin on the company’s signature complexion products, merchandising them by what it calls shade family – light, medium, tan, dark and deep– in a streamlined, easy-to-navigate environment.

  • Kenneth Cole launches omnichannel marketing campaign

    New York – Kenneth Cole Productions Inc. is launching an omnichannel marketing campaign to support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism. The advertising campaign will be supported by a national print, outdoor, digital, and social media plan.

  • The Use Case for Beacons in Personalized Customer Brand Interaction

    By Carin van Vuuren, CMO, Usablenet

    When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.

    By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.

  • Fairytale Brownies goes mobile with MShopper platform

    Boulder, Colo. - Fairytale Brownies has opened a mobile store designed for ordering any time and from any mobile device, based on the MShopper mobile commerce platform. Customers can log into an existing account, create an account or make a purchase as a guest, with no need to download an app.

  • Tervis taps Demandware to enhance digital commerce

    Burlington, Mass. -- Demandware, a provider of enterprise cloud commerce solutions, announced that Tervis Tumbler Company selected the Demandware Commerce platform to enhance digital commerce operations, grow online revenue and expand internationally. Tervis signed with Demandware in second quarter 2014.

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