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Prudsys updates personalization tool
Chemnitz, Germany – Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations. This applies to every channel and device, both online and directly at the point of sale.
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Sales accelerate as Zulily masters mobile
Zulily remains a company to watch in the e-commerce world with strong second quarter sales growth coming from existing and new customers on mobile devices.
The Seattle-based company’s value priced offering of apparel, shoes, home décor and gifts resonated with shoppers during the second quarter ended June 29. Sales at the four year old company increased 97% to $285 million and adjusted earnings per share nearly doubled to nine cents from five cents the prior year.