Calloway’s Nursery names VP marketing
Fort Worth, Texas -- Calloway’s Nursery has named Alicia Hicks as VP marketing, effective Aug. 5. Hicks formerly served as Calloway's director of retail marketing.
With her promotion, Hicks will oversee marketing for all aspects of Calloway's Nursery, which includes 17 Calloway's Nursery locations in Dallas/Fort Worth, as well as two Cornelius Nursery locations in Houston. She will develop strategic marketing plans and customer experience initiatives for both Calloway's and Cornelius brands across all retail locations.