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Apple Pay: What retailers need to know
By Howard W. Herndon, BlackLine Payments Advisors
While much of the attention at this week’s Apple press conference was on the iPhone 6 and the company’s new smartwatch, we believe — along with many industry analysts — that the most important news of the splashy event was Apple Pay, the company’s new mobile payments system.
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Sephora taps Epsilon for permission-based email marketing program
Dallas -- Epsilon, an Alliance Data company, has signed a multi-year agreement with Sephora to provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora's omnichannel marketing platforms.
Under the terms of the deal, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery.