Omnichannel

Fort Worth, Texas - Simon will partner with Cassco Development Co. to develop the first phase of retail on the Edwards Ranch in Fort Worth into an approximately 500,000-sq.-ft. shopping destination. The Shops at Clearfork will be anchored by Neiman Marcus and include 100 high-end specialty stores, a premium luxury theater, and distinctive restaurants.     

Easy access to an expanded offering of online inventory is the premise behind Staples Exchange, a marketplace-like concept that allows suppliers to leverage Staples’ online presence.

Staples doesn’t call its new Staples Exchange a marketplace – the term used by Amazon to describe the massive aggregation of third party sellers on its site – but rather and a world-class platform that makes it easy for suppliers to offer products to Staples customers.

Framingham, Mass. — Staples Inc. has long prided itself on making things for customers. Now the retailer is trying to do the same for suppliers with Staples Exchange, a unified platform that allows vendors to sell through all of Staples’ e-commerce channels, with multiple integration options. Staples does not require vendors to use a third party that charges integration fees, instead giving them a single portal to enroll with all of Staples’ sites.
 

If you talk to retail industry stakeholders about their business priorities for 2015, you will likely hear about their continued focus on omnichannel. But the overall environment is starting to feel different than in years past. Words like “transformation” and “action” are being used to recap the 2014 business landscape. We’re moving past defining omnichannel and now focusing on implementation.

Pittsburgh — American Eagle Outfitters’ profit fell 63% in the third quarter, to $9.03 million from $24.9 million in the year-ago period. The drop was partially driven by costs related to a restructuring program that includes closing underperforming stores and reducing headquarters headcount.  

Newtown Square, Penn. – Omnichannel is increasing the reach retailers have to their customers, but also increasing customer expectations. According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased.  

Menomonee Falls, Wis. — Kohl’s Department Stores had a tough third quarter that included a 20% drop in profits, but the retailer reportedly sees its loyalty program and mobile wallet as important competitive assets. According to the Wall Street Journal, a 300-store pilot program of the new Kohl’s loyalty program garnered 10 million enrollees, and another 10 million shoppers have joined since the program went nationwide in October.  

San Francisco — Shopping activity increased slightly from October in November 2014, but slumped compared to November of the previous year. Monthly retail benchmarks from in-store analytics provider Euclid reveal that  traffic lagged significantly throughout the month, with Black Friday also failing to match the previous year as deals were more distributed across time and channels.