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Amazon ‘Primed’ for New Year after record holiday
Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.
The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.
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2015: A New Year for Retail Payments
There’s been no shortage of developments in retail payments this past year. From high-profile data breaches forcing retailers to reconsider their security strategy, to the launch of Apple Pay bringing mobile to the forefront, both retailers and consumers have been paying unprecedented attention to their transactions.
With innovative players entering the fold and the U.S. payments infrastructure upgrade well under way, the industry is poised for a shift over the next several years.
