Omnichannel

By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.

Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.

Pro #1: Instant Sentiment

Global management consultancy Kurt Salmon is acquiring digital retail technology agency Mobispoke LLC, the engine behind such technologies as smart fitting rooms, integrated mobile apps and other leading-edge, interactive shopping experience technologies.

Following the acquisition, Mobispoke will rebrand as Kurt Salmon Digital and will operate as a wholly owned subsidiary of Kurt Salmon.

Starbucks Corp. is looking to someone with detailed knowledge of developing technology solutions as its new chief technology officer.

The coffee giant has named Gerri Martin-Flickinger, who previously served as senior VP and CIO of Adobe, as CTO effective Nov. 2.

In her new role, Martin-Flickinger will lead the global IT function and play a key role in shaping the technology agenda across the Starbucks business. Interestingly, in her previous life she played a key role in enabling Adobe’s transformation to a cloud-based business.

Online shopping platform Bigcommerce sets expectations high with its name. Hot on the heels of offering the “Buyable Pins” Pinterest shopping feature and Twitter “Buy Now” social commerce button to its merchants, Bigcommerce is launching partnerships to simplify shipping and fraud detection.

Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Kroger is in the process of installing "smart shelf technology" at one of its stores in Ohio, according to Cincinnati.com.

The grocery chain is completing the installation of 2,200 Edge shelves throughout the center of the supermarket, including most aisles with dry goods. Today the tech features price tagging beneath the respective items, but future applications could include providing on-demand nutritional info, Cincinnati.com reports.

Welcome to Connected Retail a new newsletter from Chain Store Age covering the intersection of customer and channel connectivity.