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Omnichannel

  • DreamWorks interactive Santa adventure reimages the holiday retail experience

    Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

  • Walmart Canada makes online shopping easier

    Walmart Canada is looking to make online shopping as convenient as possible by partnering with 7-Eleven Canada Inc. to expand Walmart Canada’s Grab & Go locker network in six 7-Eleven stores in the greater Toronto area.

    The service offers customers using Walmart.ca a free shipping option where they can pick up their order, 24 hours a day, seven days a week, at no cost. This partnership expands on Walmart Canada’s current Grab & Go Locker service, which offers free shipping to 45 Grab & Go lockers in the GTA.

  • Survey: Consumers like new ‘shoppable media’ trend

    Not only is a picture worth 1,000 words, but it may be worth $1,000.

    A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

  • Starbucks names Adobe tech head as its first CTO

    Starbucks Corp. is looking to someone with detailed knowledge of developing technology solutions as its new chief technology officer.

    The coffee giant has named Gerri Martin-Flickinger, who previously served as senior VP and CIO of Adobe, as CTO effective Nov. 2.

    In her new role, Martin-Flickinger will lead the global IT function and play a key role in shaping the technology agenda across the Starbucks business. Interestingly, in her previous life she played a key role in enabling Adobe’s transformation to a cloud-based business.

  • Bigcommerce makes large shipping, fraud effort

    Online shopping platform Bigcommerce sets expectations high with its name. Hot on the heels of offering the “Buyable Pins” Pinterest shopping feature and Twitter “Buy Now” social commerce button to its merchants, Bigcommerce is launching partnerships to simplify shipping and fraud detection.

  • Amazon commands nearly half of consumers' first product searches

    Amazon’s dominance in the $300 billion American e-commerce market is stronger than ever, according to a new survey.

    A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Web and go directly to Amazon first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

    As recently as 2012, Forrester found that only 30% of consumers research products on Amazon first.

  • J.Crew Mercantile to open first-to-market store in Charlotte, N.C.

    Charlotte, N.C. -- EDENS announced that J.Crew Mercantile will be joining Park Road Shopping Center located in Charlotte, North Carolina. This location will be the first in the Charlotte market and is expected to open in early 2016.

    J.Crew launched J.Crew Mercantile earlier this year, featuring a collection of value-driven merchandise with the brand's classic signature style.

  • Rawlings has better customer experience in store

    Rawlings Sporting Goods Company Inc. is taking its store operations game up a notch. The St. Louis-based vertical sporting goods retailer will use the RetailNext store analytics platform to optimize its brick-and-mortar shopping experience at all five company-owned factory outlet stores.

    The comprehensive RetailNext platform will be deployed at all Rawlings-owned factory outlets in an attempt to uncover deep customer behavioral insights that can be used to create a better in-store experience.

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