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Omnichannel

  • HSN brings the showroom to the living room

    Retailers constantly experiment to serve customer needs in new ways and HSN has taken that concept to a new level with an initiative involving Ford.
     
    Through the end of October, HSN and Ford Motor Company are offering a “preferred price event” based on the core value proposition of a prenegotiated price on a wide range of the automaker’s models.
     

  • Etsy faces big new challenge — from Amazon

    Following months of speculation, Amazon.com is officially launching Handmade at Amazon. The new online store features handmade items crafted and sold directly by artisans, and is a direct challenge to Etsy Inc.

    Handmade at Amazon offers more than 80,000 handcrafted items from around the world. Customers can shop by country, locally, or by individual artisan profile. Shoppers can also browse by product category, including jewelry, home décor, artwork, stationery and party supplies, kitchen and dining, and furniture.

  • Global retailer slowing down U.S. expansion

    Did Japanese retailer Uniqlo miscalculate its appeal to American shoppers?

    The company, a division of Fast Retailing, is moving into the slow lane with regards to its U.S. expansion. Uniqlo now plans to open only five U.S. locations in its current fiscal year, which began on September 1, 2015, after opening 17 in its most recently completed year.

    Uniqlo, which has more than 1,600 stores worldwide, operates 43 stores across the United States.

  • Pushing beyond par for customer experience

    In the 1960s, when our company was founded, cutting edge was a typewritten, hand-illustrated catalog. Since then our technology has moved on considerably but our focus is the same: Using the latest systems and techniques to create an exceptional, engaging customer experience.

    Almost every retailer worth their salt understands the importance of omnichannel in achieving this today - but actually finding and implementing the technology to do it properly is the hard part.

  • Report: Facebook gets emotional

    It’s not quite a “dislike” button, but Facebook is expanding how users can respond to posts.

    According to TechCrunch, Facebook is testing “Reactions,” a set of six emoji that expand upon the “Like” button, in Ireland and Spain.

  • The Silver Lining of Recent Data Breaches

    Retailers have always experienced a tension between investing to grow and investing to improve security. Not surprisingly, we’ve seen vulnerabilities arise when marketing and sales initiatives have trumped less sexy initiatives around security. In 2013, 61 million people had their personal data stolen from Target. One year later, 56 million credit and debit card numbers were exposed in Home Depot’s breach.

  • 4 shopping lessons for a strong holiday season

    Every year, it seems, summer and the “back to school” shopping season go by in a flash.

  • Never mind that $50 membership fee on Jet.com

    Jet is abandoning its fee model less than three months after it launched in order to broaden its appeal to shoppers.

    The online marketplace startup announced Wednesday that it will get rid of its $50 annual membership fee.

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