Omnichannel

Purchases made via Facebook advertisements are more frequently occurring via mobile device.

According to new data released by the Facebook IQ marketing insights division, three in 10 purchase conversions from Facebook ads between January and May 2015 took place on a mobile device (24% on a phone, 6% on a tablet). During that same period, the frequency of mobile purchases increased 35%, according to Facebook IQ’s latest internal analysis.

Having two of something is not always better than one, especially when it comes to warehouse management systems.

“We wanted to provide the quickest means to manufacture and fulfill orders in the most cost-effective manner,” said Heather Bothern, manager of SAP applications for Harry & David, during a session at the recent SAP Retail Forum in Miami. “We needed full visibility of all materials in all locations.”

Microsoft Corp. has opened its first Manhattan flagship, within blocks of its major competitor.

The new Microsoft store is located at the intersection of Fifth Avenue and 53rd Street, just several blocks away from Apple's Manhattan flagship with its famed glass cube entry. Microsoft has been planning the five-floor, 22,369-sq.-ft. store for more than six years.

Microsoft is opening its first Manhattan flagship store, with a major competitor conveniently nearby.

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.

As omnichannel and e-commerce-only stores have exploded in popularity, delivery timescales and costs have become a key differentiator for retailers. In parallel, advancements in supply chain technology created new opportunities for retailers to make more informed decisions about shipping operations to protect and increase margins.

Etsy is getting crafty with its customer service offerings.

The online handmade arts & crafts marketplace is launching a home delivery pilot called Etsy ASAP in the New York market for the holidays. Patterning with on-demand delivery provider Postmates, Etsy ASAP enables same- and next-day delivery from participating sellers in New York City for a flat $20 fee.