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Omnichannel

  • More consumers plan to boycott Black Friday

    More consumers plan to shop on Cyber Monday than on Black Friday, according to a recent Morpace Omnibus report.

    Holiday intentions for U.S. consumers were revealed when the Omnibus data showed that out of 1,001 individuals surveyed, more than 57% plan to shop on Cyber Monday this year, compared to only 35% planning to shop on Black Friday. And of those planning to shop on Black Friday, only 23% will be strictly going to retail locations while another 55% will be shopping both in-store and online.

  • Study reveals three rules of mobile retail

    Retail is a lot like real estate – it’s all about location, location, location.

    At least this is the conclusion of the fourth annual Mobile Path to Purchase study from location-based marketing provider xAd. The 2015 report reveals that 35% of U.S. shoppers who researched their impending purchases on their mobile device expect to buy within the hour.

    In addition, those who research goods and services on the go are nearly twice as likely to purchase within the hour than those at home, and have a greater likelihood to convert in store.

  • PayPal: Mobile comes first for retailers

    When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.

    “That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

  • Store pickup is in, Black Friday is out this holiday season

    A new holiday shopping survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.

    Deloitte’s 30th annual holiday survey of consumer spending intentions and trends finds that some shopping traditions are losing their luster.

    Key findings from the survey of more than 4,000 U.S. consumers include:

  • Apple eases retail app access

    Consumers will be able to more easily find and download retail e-commerce apps from the Apple App Store just as the holiday shopping season heats up.

    Apple will launch a new category called “Shopping” on the App Store on Nov. 5. The category will include e-commerce apps from retailers such as Amazon, Walmart, Target and eBay. Also included will be apps from digital coupon and deal providers such as RetailMeNot and Groupon, as well as price comparison apps such as ShopSavvy.

  • Facebook purchases tend to be made via mobile

    Purchases made via Facebook advertisements are more frequently occurring via mobile device.

    According to new data released by the Facebook IQ marketing insights division, three in 10 purchase conversions from Facebook ads between January and May 2015 took place on a mobile device (24% on a phone, 6% on a tablet). During that same period, the frequency of mobile purchases increased 35%, according to Facebook IQ’s latest internal analysis.

  • Study: Payment to get personal

    A new study from Juniper Research has found that the increased rollout of contactless payment services using fingerprint scanners will push the number of biometrically authenticated transactions to nearly 5 billion by 2019, up from less than 130 million this year.

    The research observed that at present, only two services, Apple Pay and Samsung, used fingerprint scanners for authentication, with availability currently limited to the U.S. and U.K. for the former, and the U.S. and South Korea for the latter.

  • Alibaba mobilizes Q2 growth

    Alibaba Holding Group Inc. profits surged as a result of a one-time benefit in the second quarter of fiscal 2016, while mobile sales boosted revenue.

    A revaluation of Alibaba’s holding in its Alibaba Health Information Technology Ltd. subsidiary drove year-over-year net income growth of 657% to $3.57 billion, from $480 million.

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