Omnichannel

Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

Not Too Big to Fail

Sears Holding Corp. is trying to turn surging mobile traffic into a driver for store visits and purchases.

Sears has refreshed its mobile app with a number of features that help provide a seamless, store-centric customer experience. For example, members of its Shop Your Way loyalty program who enable location-based services can place mobile orders for out-of-stock items while in the store and get free home shipping.

Enterprise technology provider Software AG is expecting retail to become an increasingly seamless and store-centric proposition in 2016.

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Your inventory is your biggest investment, and getting it right takes a lot of work. Customers don’t like seeing outdated inventory or empty racks. They don’t like having to ask, “Is there more in the back? and having the employee answer, “I’m not sure.” But keeping track of what’s coming in and going out isn’t always easy.

While mobile technology has changed the way people shop, consumers — including the most tech-savvy — still do the vast majority of their shopping in shopping centers.

At least that’s according to a new survey by the International Council of Shopping Centers, which found that 83% of U.S. consumers visit a shopping center at least once a week, including 92% of 18 to 24 year olds. Overall, the young consumers visit shopping centers on average 10.8 times a week.

Strong same-store sales in the third quarter did not keep Genesco Inc. from lowering its guidance, as the company takes steps to reduce inventory through promotions and discounts.

The specialty retailer of hats and accessories said that for the third quarter ended Oct. 31, same-store sales increased 7%. Income was $32.9 million, or $1.43 per diluted share, compared to earnings from continuing operations of $28.8 million, or $1.21 per diluted share, for the prior year quarter. Revenue was $774 million from $723 million in the third quarter of fiscal 2015.