Skip to main content

Omnichannel

  • Tech Bytes: Top Three Customer Engagement Trends of 2015

    In many ways, 2015 marked the year the customer truly took over. Retailers recognized that constant connectivity and increasingly sophisticated consumer devices have created an environment where customers decide what they want, when and how they want it, and then choose the retailer who can best meet their needs.

    In this environment, retailers scrambled to engage customers in a more personalized and direct way than ever before. Here are the top three customer engagement trends of 2015.

    On the Go

  • It’s an omnichannel holiday at Hy-Vee

    Regional supermarket co-op Hy-Vee Inc. is giving customers seamless access to their purchases just in time for the holidays.

    Earlier this year, 240-unit, West Des Moines, Iowa-based Hy-Vee launched Hy-Vee Aisles Online, a new service that allows customers to shop for their groceries, pay electronically and choose to pick up their order or have it delivered to their home. The rollout of the program began in select stores in the Des Moines metro area in April and was gradually launched across other markets throughout the summer.

  • It’s an omnichannel holiday at Hyvee

    Regional supermarket co-op Hy-Vee Inc. is giving customers seamless access to their purchases just in time for the holidays.

  • Brick & Mortar: Driving in-store sales in a digital age

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

    This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

  • JCP names new CIO with Target background

    J.C. Penney’s efforts to become a world class omnichannel retailer are under the leadership of a new chief information officer with a unique background.

    J. C. Penney appointed Therace Risch as executive vice president and chief information officer, effective immediately. Risch joins the retailer from COUNTRY Financial, and succeeds Scott Laverty.

  • IDC: ‘Mobile first’ looks like a smart strategy

    Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

  • Pinterest promotes social commerce value

    Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

  • Pinterest promotes social commerce value

    Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

X
This ad will auto-close in 10 seconds