Omnichannel

Retailers need to improve several aspects of their omnichannel customer engagement strategies if they want to truly satisfy customers.

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

Allen, Texas -- Trademark Property, announced that jewelry designer Kendra Scott will open at Watters Creek at Montgomery Farms, the 800,000-sq.-ft. mixed-use center in Allen, Texas. The 2,054 sq. ft. boutique, which will be located near White House | Black Market and Anthropologie, is slated to open in spring 2016.

2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales.

Dylan’s Candy Bar has achieved double-digit revenue growth since deploying a new solution to replace multiple legacy on-premise systems, including a custom-built warehouse management system. Dylan's Candy Bar has deployed NetSuite to manage its mission-critical business processes, including financials, inventory and order management, warehousing and customer relationship management.

eBay has come up with a clever solution to help Americans solve a common dilemma: what to do about unwanted holiday gifts.

The online marketplace retailer will operate pop-up selling stations in three select Westfield shopping centers across the country during “Boxing Weekend” from Dec. 26 (Boxing Day) to Dec. 27. The stations will be located at Westfield San Francisco Centre, San Francisco; Westfield Garden State Plaza, Paramus, New Jersey; and Westfield Hawthorn Center, Vernon Hills, Illinois.

2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales. We expect even bigger things from 2016.

This holiday season, both laptop/desktop computers and mobile phones will play a critical role in the online path to purchase.

According to a new study of more than 1,000 U.S, consumers from online discount platform Ebates, more than half of Americans (53%) are choosing to use their laptops to shop this holiday season, followed by their home computer (39%) and their mobile phone (24%).