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Omnichannel

  • Soft Surroundings Pampers Customers

    At a time when many retailers are cutting back on store expansion, Soft Surroundings is doing just the opposite, growing its retail footprint with a prototype that brings its brand experience to life. The women’s lifestyle brand, founded in 1998 as a catalog retailer, opened its first store in 2005. But it’s only been in the past couple of years that Soft Surroundings, which also has a thriving online business, has made a big push into brick-and-mortar. (In summer 2013, private equity firm Brentwood Associates took a majority interest — 55% — in the firm.)

  • NEXT GENERATION OF LOYALTY

    Starwood Retail Partners debuted Oh, So Simple, a first-of-its-kind rewards program that offers consumers a revolutionary way to earn credit for their purchases at stores across an entire mall. The program piloted at four properties in 2015 and will roll out to all 29 Starwood centers this year. The one-step process links an existing Visa, MasterCard, or personal American Express credit or debit card to an Oh, So Simple Rewards account. Members can connect as many of their cards to the account as they wish.

  • What will happen in e-commerce during 2016?

    Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

    Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Retailers Take Enterprising Innovation Approach

    For many years, retail IT was dominated by a traditional “enterprise” model. Using a large, centralized physical server or database, retailers would deploy core business solutions. POS terminals and customer engagement applications primarily served as data collection tools to assist back-end enterprise operations.

  • SIMON SAID

    Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

  • The top 10 mobile trends for 2016 are …

    Everyone knows mobile will have a huge influence on commerce and customer engagement this year.

    But what specific mobile trends will have the most impact in 2016. Enterprise mobile and Big Data solutions and services vendor Digital Management Inc. (DMI) has released a list of the top 10 mobile trends for the coming year. They are:

  • SPS adds to omnichannel toolbox with acquisition

    SPS Commerce Inc., a provider of cloud-based retail supply chain management solutions, is recognizing the need for back-end unification of supply chain and store.

    SPS has acquired ToolBox Solutions, a Toronto-based provider of POS analytics and category management services to retailers and CPG suppliers in North America.

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