Omnichannel

Mobile purchasing looks set for major growth in 2016.

According to new projections from Bizrate Insights, a division of Connextiy, based on month-over-month order volume in November 2015, mobile website purchases will increase by as much as 68% from 2015 to 2016. The peak volume during the 2016 holiday season may reach as high as 42%, nearly half of all online orders.

More than a fifth of the world’s retail sales occurred in the United States this year.

That’s according to the latest forecast of retail and e-commerce sales from eMarketer, which estimates that total U.S. retail sales hit $4.8 trillion in 2015 and will approach $5 trillion in value in 2016.

Staples Inc. is turning to Twitter to provide extra assistance for its small business customers.

Staples is preparing the launch of the #MoreSmallBiz Squad, a group of experts who will directly interact with small business customers through use of the #MoreSmallBiz hashtag. The experts will offer blog posts and other content, and also directly interact with small businesses who post questions on Twitter using the hashtag.

Ordering groceries online and digitizing the store rank among the top trends in grocery shopping for 2016, according to GroceryStories.com.

GroceryStories identified the following full list of top grocery trends for 2016:

Amazon.com had a merry (and prosperous) holiday season, at least according to a limited set of statistics released by the e-tail giant.

Amazon touted the impact of mobile commerce on its 21st holiday season, reporting that nearly 70% of its customers shopped using a mobile device. However, Amazon did not break that figure down into how many shoppers actually made mobile purchases compared to those who browsed on a mobile device and bought through another channel.

The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.

According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.

Ordering groceries online and digitizing the store rank among the top trends in grocery shopping for 2016, according to GroceryStories.com.
 
GroceryStories identified the following full list of top grocery trends for 2016:

Customers searching for last-minute holiday gifts on the Internet may come up empty-handed.

According to data from the Adobe Digital Index, on Monday, Dec. 21, the overall out-of-stock rate for e-commerce sites was 14%. This ties the online out-of-stock rate for Cyber Monday (Nov. 30) and means that more in one in 10 items displayed on retailers’ e-commerce sites was unavailable for customers who attempted to make a purchase.