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Three Big Take-Aways from the NRF Big Show
As always, it seems to have blurred by before it even started, but NRF 2016 is over. As the retail industry collectively unpacks it bags, sorts through business cards and decompresses, I’d like to offer a few key trends I observed during my own three days of Big Show immersion.
Back to Basics
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Avoiding abandonment on the path to purchase
Abandoned carts get plenty of attention. Retailers run reports on lost revenue from abandons. Email campaigns start hitting customers as soon as an hour after they abandon. A day later, another email comes.
Targeting cart abandoners is definitely effective. Statistics show that as much as 25% of lost revenue can be regained via abandoned cart emails. But what if you didn't lose that revenue in the first place?
We'll never live in a zero abandonment world. But we can definitely limit the chances of abandonment.

