Omnichannel

When it comes to redeeming their holiday gift cards, consumers overwhelming prefer brick-and-mortar stores.

According to a survey by the International Council of Shopping Centers, 77% of consumers who received gift cards planned to redeem them in a physical store.

Unlike many of its department store peers, The J.C. Penney Co. Inc. is not planning any major store closings. Instead, Penney CEO Marvin Ellison told Fortune that the company sees stores as an integral part of an omnichannel strategy that will include offering buy online pickup in store functionality in time for back-to-school season. [Fortune]

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

If you’re after a hot tenant, look no further than food.

From food trucks to high-end restaurants and everything in between, dining has never been more essential to the shopping center experience. “E-commerce has made it more important for retail centers to enhance the experience,” said Terry Montesi, CEO, Trademark Property Co. “And food works great with retail.”

Specialty outdoor retailer The North Face is reportedly taking a desktop-based interactive online shopping experience it launched in December to a new platform. According to VentureBeat, The North Face is launching a mobile app that will let consumers find products using natural conversation to conduct searches and receive personalized recommendations. The app is scheduled to launch in April 2016.

While online subscription box retailing is still a niche market, it is growing rapidly and consumers have selected their early favorites.

Fabletics, the online fashion activewear brand co-founded by actress Kate Hudson, is flexing its muscle. The company is adding physical stores to its subscription-based e-commerce model and men’s workout gear to its mix.

Macy’s is supporting a new omnichannel order fulfillment program called “Pick to the Last Unit” (P2LU) with Tyco’s TrueVUE RFID inventory visibility platform.