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J.C. Penney gets social with mall shoppers
The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.
According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.
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Saturday morning surprise from J.Crew
J.Crew customers on Saturday received a surprise in their email accounts — a letter from the CEO and chairman of the company, Mickey Drexler.
In the note, Drexler recounted how he was recently told by a shopper that the J.Crew she loves "is back.” He then asked customers to come into stores or check out the J. Crew e-commerce site to see what she was talking about, and also requested they email him directly with their thoughts. ([email protected].)

