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Top 10 Myths About Multichannel Retailing
The physical store remains the centerpiece of the purchase journey, according to a study by PwC. The report, "Demystifying the Online Shopper," addresses myths about multichannel retailing and offers some ideas to help retailers keep up with their customers. Here's a recap:
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The Spark Behind Sephora
Paul Loux
Senior VP Store Design, Sephora Americas
HEADQUARTERS San Francisco
TYPE OF BUSINESS Beauty and fragrance retailer
NUMBER OF STORES 1,600 global locations, including 325 stores in North America and 386 in-store shops in J.C. Penney
Beauty and cosmetics retailer Sephora is ignited not only by its highly trained cast of associates and smart, forward-thinking approach to in-store digital, but also by the man behind the black, white and red store design.