Data & Analytics

By Dan McKone

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” -- the retailer-customer relationship is far too complex to dumb down in this way. The best program for one retailer may be absolutely the wrong plan-of-attack for another, depending on their starting points in terms of:

1. The depth and breadth of the customer relationship;

Atlanta -- A report released Monday by payment solutions provider First Data Corp. found that year-over-year October dollar volume growth of activations of closed-loop prepaid cards was 2.7%, down from 8.9% year-over-year growth in September.

The First Data SpendTrend Closed-Loop Prepaid Cards analysis tracks U.S. same-merchant activations, redemptions and reloads of merchant-branded prepaid cards, including spending, gift, incentive and promotional cards.

Mooresville, N.C. -- Lowe’s Cos. reported Monday that profit for the quarter ended Oct. 29 rose 17% to $404 million, compared with net income of $344 million in the year-ago period.

The second-largest U.S. home-improvement retailer cited shrinking labor expense for the improvement.

Revenue rose 1.9% to $11.59 billion in the third quarter. Wall Street expected sales of $11.75 billion. Same-store sales edged up 0.2%.

Amarillo, Texas -- Multimedia entertainment retailer Hastings Entertainment reported Monday that it recorded a loss of $3.1 million for the quarter ended Oct. 31, compared with a loss of $3.4 million in the year-ago period.

Total revenues for the third quarter were flat at $112.3 million.

Total same-store revenues increased 1.3% for the quarter. Merchandise same-store revenues increased 1.2% for the quarter and rental same-store revenues increased 2.2% for the quarter.