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Gap’s Athleta brand opens San Francisco store
San Francisco -- Women’s active lifestyle brand Athleta has opened its first full-scale retail location, on Fillmore Street in San Francisco. Athleta was acquired by Gap in 2008
“This store opening launches the next phase of our multichannel growth plan for the Athleta brand,” said Toby Lenk, president of Gap. Direct, the division which houses the Athleta brand. “What began as a catalog business 12 years ago, evolved into a successful online channel, and today marks another milestone for the Athleta brand.”
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RedPrairie acquires SofTechnics
Alpharetta, Ga. -- RedPrairie, a supply chain and labor management systems provider, announced it has finalized the acquisition of SofTechnics, Columbus, Ohio, a provider of in-store software such as price and inventory management, intelligent store ordering and direct-store delivery.
Terms of the deal were not disclosed.