-
Achieving customer centricity in multichannel commerce
By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.
-
Wal-Mart appoints VP Global Consumer Insights
Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.
Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said.