Data & Analytics

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends world wide and to create advanced analytical tools to support the business.

San Francisco -- More than one-third of customers who returned gifts they received this past holiday season were not satisfied with their return experiences, according to a new study released by MarketTools, which provides software and services for market research and enterprise feedback management.

The study found that of those not satisfied with the return process, 32% cited the retailer’s return policy as the main source of angst, 23% were unhappy with the form of refund the retailer provided, and 22% were dissatisfied with long lines.

New York City -- Total retail sales (excluding autos) grew by 5.5% year-over-year, on par with December’s growth rate, and slightly higher than November’s, according to MasterCard Advisors’ SpendingPulse. SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

NEW YORK -- BrandSpark International, along with Better Homes and Gardens, released the top shopper trends from the third annual Best New Product Award (BNPA) American Shopper Study, which surveyed more than 63,000 Americans.

Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.

Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said.

New York City -- One-third (29% ) of consumers across eight major economies have been victims of credit-card fraud in the past five years, according to the 2010 Global Card Fraud Survey by ACI Worldwide, an international provider of payment systems.

New York City -- Borders Group may file for bankruptcy reorganization as early as Monday or Tuesday after failing to persuade publishers and others to go along with a plan to refinance the struggling chain's debt, according to the Wall Street Journal.

The retailer plans to initially close about 200 of its 674 stores, the report said, which cited unnamed sources.