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Survey reveals QR code use
Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.
Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.
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The outlook on the outlook
Target has a lot of things going right for it right now with some decent sales momentum and a mix of current and long term initiatives to drive growth. Even so, Target is in the same boat as other retailers who are posting solid profits, but doing so in an uncertain economic climate where fragile consumer confidence makes it hard to get to aggressive when it comes to forecasting future performance.