-
Coupon usage up, Sunday newspaper inserts still most popular source
New York City -- When it comes to coupons, consumers still rely on the Sunday newspaper. According to consumer and media measurement firm Scarborough Research, coupon usage for household items is up 24% since 2006, with Sunday newspaper inserts ranking as the leading (49%) source for coupons, followed by in-store coupons (43%), direct mailings (33%), in-store circulars (26%), and preferred customer/loyalty card (24). And some one-fifth (22%) of consumers are utilizing digital media such as email, text messaging or Internet sites to get their household coupons,
-
Finish Line releases mobile app for Apple and Android
Indianapolis -- Shoe retailer Finish Line said Thursday it has released an e-commerce enabled app for Apple and Android that provides geo-targeted store location and real-time inventory functions.
Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions. Once a store is selected, users have real-time visibility to the specific inventory of that store, effectively giving them remote access to view what’s on the sales floor and in the back room.