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Awaiting December comps with breathless anticipation
Target chairman, president and CEO Gregg Steinhafel drew a proverbial line in the sand last month when he noted the company’s same-stores sales performance in December would be better than the company’s modest showing in November.
Actually, what he said was, “For the month of December, our comparable-store sales results will compare the five weeks ending Dec. 31, 2011 to the five weeks ended Jan. 1, 2011. We expect a low to mid single-digit increase in Target’s comparable-store sales for this period, stronger than our November performance.”
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Nine Tips for More Effective Multi-Location Digital Marketing
By Chris Watland, [email protected]
By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.