Data & Analytics

By Dave Bruno, RedPrairie

Facebook. Twitter. ShopKick. iPhone. iPad. Android. Foursquare. SCVNGR. Cityville. Instagram.

The list of social, mobile, and now local apps, gadgets, games, and networks that have become part of most consumers’ lifestyles is virtually endless and all of them have demonstrated their ability to affect shopping behaviors. Consumers have issued a “SoMoLo” imperative. The critical question is how has retail responded?

The short answer? Not so great.

WASHINGTON, D.C. — NewBrandAnalytics , a global leader in social market intelligence, has appointed two celebrated names in the world of business service software – Kristin Muhlner and Barton Phillips.
 
Muhlner was named CEO and was appointed to the company's board of directors to serve alongside investment giants, New Enterprise Associates (NEA) and Revolution LLC. Muhlner brings to NewBrandAnalytics 20 years of expertise in building mission critical technology solutions used by Fortune 500 companies.
 

Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

MINNEAPOLIS — July same-store sales at Target increased 3.1%, in line with the company’s guidance.

Target credited an increase in average transaction size as the primary driver of a 3.1% same-store sales increase during the July reporting period. An increase in the number of transactions also contributed to a 3.1% gain that was in-line with the company’s guidance for a low to mid single digit increase on top of a July 2011 increase of 4.1%.

Los Angeles -- CBRE Group announced that Mike Gerard has been named president of the company’s U.S. Central Division, a geographic region with more than 25 offices in nine states.

Gerard has served as chief learning officer since early 2011, with responsibility for CBRE University, and other learning and development programs. He will continue to provide executive oversight for CBRE University. Andrea Lipton, corporate director of learning & development, has been promoted to VP and will run the university’s day-to-day operations.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

INDIANAPOLIS — Hhgregg's first quarter loss widened to $5.7 million, or 16 cents per diluted share, from a loss of $0.8 million, or 2 cents per diluted share, for the comparable prior year period, thanks to same-store sales decline of 5.1% and increased expenses.

New York -- Many retailers reported better-than-expected results in July as warm weather and clearance sales drew shoppers into stores. Thomson Reuters reported that three-quarters of retailers reported results beat expectations. Costco Wholesale Corp., Target Corp., Limited Brands and Gap Inc. all reported gains above expectations.