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Belk’s Reinvention
Regional retailers are typically defined by geography, but Charlotte, N.C.-based Belk is a bit different than most. Distinguished by its signature Southern hospitality, the nation’s largest privately held department store chain has a dominant presence throughout the South and a footprint as far west as Oklahoma and north through Maryland. But its reach extends even farther, as Canadians and Californians alike shop its e-commerce site.
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The Right Fit
One of the biggest problems for retailers is ensuring they have the right sizes and styles available in the correct stores. Retailers that have trouble planning localized assortments are at an additional disadvantage.
Town Shoes knows this challenge firsthand. The 60-year-old company relied on spreadsheets to create assortments, making targeted or clustered store assortments nearly impossible.