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Online retailers get back to basics
NEW YORK — Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.
As shoppers become increasingly connected, online retailers are developing strategies to increase web conversion and loyalty.
According to the 2013 Shop.org/Forrester Research Inc. State of Retailing Online survey, 51% of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing and product detail page enhancements. -
Survey: Shoppers want improved mobile grocery shopping
New York -- Aldata, part of Symphony EYC, announced Monday its second U.S. holiday shopping survey revealed that U.S. shoppers want to use their mobile phones to make shopping easier, more personalized, and to have more control over inventory, but that purchasing groceries with a mobile is still in its infancy.
Conducted by Vision Critical on behalf of Symphony EYC, the survey found that 54% of shoppers said that no lines and no waiting were the greatest benefits to shopping online for groceries.